![]() The Division's enforcement priorities include: Working to protect consumers’ health, safety, and economic interests, the Division’s efforts span a broad range of products and practices. DAP uses a variety of tools to protect consumers from misleading claims, including bringing law enforcement actions in federal and administrative courts, issuing warning letters, developing rules and guidance to businesses, advocating effective industry self-regulation, and preparing consumer education materials. ![]() The Division of Advertising Practices (Division or DAP) enforces the nation’s “truth-in-advertising” laws, which require advertisers to tell the truth and to back up their claims with reliable, objective evidence. About the FTC Show/hide About the FTC menu items.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.Competition and Consumer Protection Guidance Documents.Enforcement Show/hide Enforcement menu items.
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